In 2010, a year which highlights the invaluable role which Sports and Mega Events can play in destination growth and development, the summit will provide a forum to consider the impact of mega-events – particularly sport, culture, exhibitions and entertainment – from a tourism perspective.

Recognising the proximity of events such as the 2010 FIFA World Cup in South Africa; the 2010 World Exhibition in Shanghai, China; the 2010 Winter Olympic Games in Canada, the 2010 Commonwealth Games in India and the 2012 Olympic Games in the United Kingdom, the Summit will focus on the growing numbers and effects of events at a global and regional level, the economic, social and environmental consequences for host nations, and the massive multimedia opportunities for nation branding and export promotion.

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